THINK POWDER.
THINK BACKCOUNTRY.
THINK JACKSON HOLE.

Think steep runs, long couloirs, and that feeling in your gut after you nail a new line. These are the kind of thoughts that fuel Powderhorn. It’s where we come from and it’s why we’re proud to be partnering with the Freeride World Tour.

It’s a natural fit - as Powderhorn comes from the freeride mecca of Jackson Hole and the Freeride World Tour has grown out of Verbier in Switzerland, known for attracting the best riders from all over the world. Verbier was also the place where, back in the 1970’s, some of the first Powderhorn jackets were worn by ski legends like John Falkiner, Ace Kvale, and other early adopters who embraced the big mountain style.

Sticking to our roots, it’s a big honor to be part of the Freeride World Tour as they draw the best riders to the best resorts around the world. And just like the riders on the Tour, Powderhorn continues to push the future of ski apparel to the next level.