POWDERHORN
LIVES FOR SNOW

The story of Powderhorn starts with the story of Jackson Hole, a small Wyoming town in the Western Rocky Mountains that became the birthplace of a legend in the mid 1960s.
Back then the whole world was gripped by “ski fever”. Ski lifts shot up everywhere. In America, skiiers flocked to sophisticated places like Aspen, Sun Valley and Vail. And in 1965 Jackson Hole took its place on the map. The Jackson Hole Aerial Tramway, the most modern gondola lift of its time, is still transporting skiiers high into the Tetons.
“If you go back to ski someplace else, the world seems flat.”

Skiing became synonymous with unbounded freedom, adventure and a romantic lifestyle. This new attitude towards life that evolved in the 1960s attracted masses of young people from the cities to Jackson Hole, where their only worry was the snow conditions – a generation of freestylers who rode their skis like old-time cowboys and lived to “ski the outer limits”.

Obviously, for skiing to this extreme, ordinary skiwear was not good enough. Powderhorn was ready to enter the scene. In 1972, in a backyard factory in Jackson Hole, the first snow-proof western jacket by Powderhorn was created, and from then on it was out on the slopes with the aces.

Slip it on, and immediately experience that unique awareness of life that goes hand in hand with an unbridled passion for snow.